Why - It's The Key To The Real Story

My goodness, it's June 1 already - when you get so busy writing other people's blogs that you neglect your own, it's time to stop a moment and remember why you're here to begin with.

Which takes me to my revelation of the day. My daughter needed some direction with a mock newspaper article she was writing about the recent provincial election, and I reminded her of the basics - who, what, when, where, and why.

Why Is The Key To The Story

The first four were the basic information of the article, and easily answered. When we got to the 'why', she paused and thought about it. We ended up in a protracted discussion about why we hold elections, why the winning party won, and other juicy subjects. And I was struck by the thought that 'why' is almost always where the real meat of the story is.

What's Your 'Why'?

Good thing to remember - and to think about every once in awhile, in life and in business. Why should your business succeed? Why should people choose your product/service/website over everybody else? Why are you in your chosen business in the first place? Good thing to keep in mind - your own passion for what you do can often be the driving force behind why others will be drawn to you.

'Why' - The Heart Of All Your Words

In your business writing - whether it's your website content, advertising, or even intra-office communications - why you do what you do provides the fuel that makes your message burn brightly in the reader's mind. Don't forget the other W's - who, what, when, where, and even how - but keep your Why foremost in your mind, and you'll shine above the rest.

Tony